Showing posts with label A peek at PepsiCo's Super Bowl marketing playbook. Show all posts
Showing posts with label A peek at PepsiCo's Super Bowl marketing playbook. Show all posts

A peek at PepsiCo's Super Bowl marketing playbook

A peek at PepsiCo's Super Bowl marketing playbook, There's chopping, slicing, blending, breading and sautéing going on in this second-floor kitchen at the famed Culinary Institute of America. There's also some bantering and brainstorming -- as well as a heaping serving of corporate...