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Character – Recycling Typography

Wednesday 31 August 2011 0 comments

“We choose the letters that have character, take them, replace the old neon tubes with LED’s, check that they are ok and put them on our website”, says Aleksi Hautamäki, one of the founders of the Finnish company called Character, which recycles the signs to be used as individual letters. “These pieces of typography are all unique design objects, why should they be demolished?”

Extra Sharp Advertising

Tuesday 23 August 2011 0 comments

Hamburg advertising agency KNSK have created a very clever concept of advertising compain for the German manufacturer of kitchen accessories WMF. The compain’s goal – to emphasize the fact that kitchen knives from WFM are incredibly sharp. WFM knives are so sharp and perfect that they can be used to cut out pieces of art from fruits and vegetables. Really spectacular and beautifulads for the products of this kind.