Heidi Klum's rivalry with Elle Macpherson gets intimate
Heidi Klum's rivalry with Elle Macpherson gets intimate, The leading Australian lingerie company announced that it will part ways with Elle Macpherson, 50, at the end of this year after a 25-year partnership.
German model and burgeoning business woman Heidi Klum, 41, will be creative director and face of the new underwear line, Heidi Klum Intimates. It will launch worldwide in January 2015.
Macpherson was a pioneer in celebrity licenses for lingerie lines, creating a $150 million business for Bendon.
It is not the first time former Victoria's Secret angel Klum has stepped on The Body's turf.
In 2006, Klum was promoting The Body bra by Victoria's Secret. "They call me The Body – and now I have a bra named after me," Klum was quoted as saying.
The spokeswoman for Macpherson's Intimates underwear line was quoted by the New York Daily News, as saying "We saw that and were like, 'Oh my god!' We were initially flabbergasted."
"In terms of public record, that name belongs to Elle."
Macpherson will reportedly continue her line with new partners.