Voice Of Post

There is the eternal logos of world famous companies have entered so deeply into our lives, which is likely to change the visual image and could kill those brands. Nobody would have understood such a move. Imagine, for example, that Coca Cola was issued with a yellow label and the name written in block letters hairy. Would you buy? We are - definitely not.

Chupa Chups
, 1969, Salvador Dali brand Chupa-Chups has been founded in Spain in 1958, the last century as part of "Granja Asturias." Enrique Bernat first to create a lollipop (original wood), which could suck and do not stain clothes and hands. Logo Design brand business owner Enrique Bernath, "an acquaintance" painted a famous compatriot Salvador Dali. It was he who in 1969 invented a form for flower logo Chupa Chups, which with minor modifications safely survived to this day. He also offered to host the logo is not from the side, and on top of candy.


Playboy
1953 Art Paul Eared Bunny appeared in Playboy in the same year, when he first saw the light - in 1953. His painted for Hugh Hefnera illustrator Art Paul. Hare in the bow tie - it was a hare, not rabbit - was chosen because it is a fun, playful and still very sexy. In this he was sure Hugh.


Bacardi
1862, Facundo Bacardi in 1862 Cuban vintner Facundo Bacardi bought the distillery in Santiago de Cuba and began producing on her white rum on its own technology. Under the roof of the distillery lived a lot of Mexican tailed flying mice, and Facundo decided to take the image of the mouse, fruit-eating on their logo. Contributed to this decision and the fact that in Cuba, fruit bats - a symbol of good luck.


Jagermeister
1935 Logo 70-degree digestif based on an ancient tale of Reverend Ditharda Klein on Saint Hubert, patron saint of hunters. Fairy tale tells of Hubert, who broke the ban on hunting, and his fate. He met a deer and he was hurt and ashamed (a divine story.) The deer turned around and between its horns shone a cross, an animal hunter offered pardon and freed him from his suffering. Hubert, of course, was very religious, and then a saint. digestif name translates as "master of hunting."


Maybach
1909 Two "M" logo on the Maybach - a surname founder, Wilhelm Maybach and his son Charles.


Porsche
1951 When it comes to the origins of the cult's logo, in the same car company could be two versions of the same stories. And it hides from us the truth about the Porsche and the logo of the German manufacturer of sports cars. According to the Porsche Cars North America, a very influential distributor of cars Max Hoffman (Max Hoffman) meets with Ferry Porsche (Ferry Porsche) in the New York restaurant in 1951. During the discussion, Hoffman Porsche claimed that his car needed a powerful logo, a very special and very elegant. Rough sketch was made ​​in the same place and at the same time, on a napkin. But the story told in the Porsche Germany differs from this colorful tale. Max Hoffman was so asked Ferry Porsche to come up with a logo, but he painted was certainly not on a napkin in a Manhattan restaurant, and an engineer company Franz Xaver Raymshpissom (Franz Xaver Reimspiess).


Goodyear
1900 Constant winged sandals on the logo Goodyear tires appeared thanks to Frank Ziberlingu, founder and long-term president. Home from Frank on the stairs stood a statue of Mercury (aka Hermes), the god of commerce and cunning, and Mr. Ziberling felt that this god embodies all the characteristics of which are already at that time were known products Goodyear. He gathered in his home of their employees to discuss the upcoming logos, and sketches was one of the winged sandals of Mercury. The decision was unanimous.


Nivea
1924 Nivea cream went on sale in 1911, but in 1924 it was packaged in a flat tin can of blue color with white lettering, which immediately became the company logo. Nivea, incidentally, from Latin, "Snow White". A blue color was chosen largely because at the time he was not associated with any political party in Germany.


Chanel
in 1925, Coco Chanel Two letters "c", located symmetrically twisted, invented and drawn by Coco Chanel herself in her castle in Nice before opening his first mono-brand store.


Burberry
1901 Inscription «Burberry» has existed since 1856, since the foundation brand, but a knight in armor, on horseback and with a flag that says «Prorsum» («Forward") was registered only in 1901.


Bvlgari
1884 wacky lettering «u» in the logo of the world-famous jewelry brand due to the origin. Italian company founded by Greek Sotirios Vulgaris, a modern Greek his name is written this way - Bvlgaris. From the last letter immediately refused to give the title more Italian sounding.


Louis Vuitton
1896 Louis Vuitton LV monogram appeared in 1896, six years after its founding. Interestingly, this monogram was planned to mark all the original stuff Vuitton, because even then bags and bags have been actively forge. I wonder what would now become of Louis Vuitton, if he went to the Moscow metro and walked to the markets. According to the latest in the world only 1% of items with similar markings are authentic.


Hermes
1950 The company was founded in 1837, but over a hundred years never had a logo. His role was acted by simply writing the name, as it is now accepted in the fashion business. Logo became a royal carriage drawn by horses, orange color.

Changed parts Coca Cola in 1886, Frank Robinson, chief rival Pepsi all the years of relentless war, quietly watching for throwing red and blue in the area of identity, occasionally drawing subtle restyling of its centennial logo. In the history of Coca Cola is the only one "a shameful moment" when they are literally a few months to try to introduce a new writing in 1980, but very quickly from this scheme abandoned. In 2008, Coca Cola once again chose an easy straightening fundamental restructuring - in the company simply removed the "reversing" and the letters are red and the background disappeared.

McDonald's
in 1962, Jim Schindler Golden arches were painted in order to correlate the identity for restaurants with arcades that have appeared then at the entrances to McDonald's. Jim Schindler actually just put together two of the same architectural elements into one. The purpose of the logo, in addition to increasing awareness among consumers, and was conducting a parallel in the minds of potential partners from the McDonald's franchise to the gold veins. Therefore, they have color and such.


Nike
in 1971, Caroline Davidson, History, nabivshaya soreness and painfully familiar. Svush Nike, which is perhaps the most recognizable symbol in the world, came up with the University of Portland student Caroline Davidson in 1971. She paid for it $ 35, even taking into account the prices of those years it is - a penny. A logo design is almost not changed in 37 years - only changed the spelling of the brand, and now had disappeared.


BMW
1923 BMW, a myth (and sensible marketing) took over several generations, linking logo with the aviation theme. "The German advertising agency in the 1920s created an advertisement that showed a range of BMW in front of a rotating propeller aircraft, and thus reflect the company's origins as a manufacturer of aircraft engines. And then it turned into a myth, "said Dave Buchko (Dave Buchko), representative of BMW North America. And despite the fact that BMW actually produced engines for airplanes, white and blue logo colors represents the Bavarian flag, not the propeller and the sky. For 88 years the logo has changed a bit only his entourage.


Ferrari
1947 one of the most famous logos of all time - prancing horse Ferrari - first appeared on military aircraft, which operated Francesco Baracca, aviator and hero of World War II. In 1923 Enzo Ferrari (Enzo Ferrari) , met with the parents of Francesco after the race, and they asked him to use the image prancing horse on his racing car - for good luck and as a tribute to the memory of Francesco, who died shortly before the war. By the horse was added a yellow background (the official color of his native city of Enzo Ferrari, Italian Modena), and changed the direction of the tail, he looked up.


Maserati
1914 Inspiration to find the name and logo creation can come from a careful and thorough research among consumers, loopholes in the law or, in some cases, out of sight on the environment. Maserati brothers to create a trident got inspiration from the statue of Neptune, which stood in the central park in Bologna, where the headquarters of the company. Maserati trident with the caption underneath it was painted by the artist Mario, who also was the only one of seven brothers, Maserati, which was never occupied by design or production machines. The first time the logo was not the bottom plate that covers the "foot" trident.


Volvo
1924 Volvo name has Latin roots. It means "I roll" and is taken from the name brand balls, which he wore until the moment when he was attached to the Swedish automaker in 1924. As the company's logo was chosen antique iron symbol, which was a circle with an arrow, located on a diagonal toward the upper right corner. The symbol of iron is one of the oldest and most famous image in Western culture. In the Roman Empire, this symbol embodies an invincible warrior and the god Mars, who fought only with iron weapons. diagonal strip that passes through the grille, was originally performed only as a mounting point for the nameplate, but now it's practically the same brand identity as a symbol.


Johnnie Walker 
1908, Tom Brown, son of the founder of the brand Johnnie Walker George Walker in 1908, met with comic book artist Tom Brown, and together they created the concept of a walking person. It is believed that this caricature of itself by John Walker, but whatever, the figure of Tom so loved George and his brother Alexander, that since a man and stepping on each bottle of whiskey. Only change its color, and a few decades ago has changed the font.