Rob lowe directv:Rob Lowe's DirecTV Ads Yanked After Comcast Complaint
Rob lowe directv:Rob Lowe's DirecTV Ads Yanked After Comcast Complaint, Like 'em or hate 'em, most of us have seen those quirky commercials Rob Lowe is doing for DirecTV ("Crazy Hairy Rob Lowe," "Peaked in High School Rob Lowe"). But after competitor Comcast complained to the Better Business Bureau that DirecTV couldn't substantiate the claims it makes in the ads, DirectTV is yanking the ads.
Rob Lowe and his alter-egos aren't just funny and a little creepy, but the ads are also being described as misleading.
DirecTV is being urged to pull the ads some feel are downright misleading, reports CBS News correspondent Vladimir Duthiers.
The commercials feature the 51-year-old actor's alter-egos standing alongside satellite providers' competitors while making statements about why they're the better choice.
"I think DirecTV thought, 'We have a great campaign, people are talking about it. It's entertaining people, and it's working. Let's run it until we get the cease and desist," Los Angeles Times media writer Stephen Battaglio told Duthiers.
Comcast filed a complaint Tuesday about the ads, causing consumer watchdog group, the Better Business Bureau, to request DirecTV pull the commercials off the air. The complaint was in response to one of the ads that claim DirecTV has "better signal reliability than cable" and "shorter customer service wait times," which the BBB's National Advertising Division said were "unsupported" claims.
DirecTV couldn't disagree more and responded by saying Lowe's characters, "are so outlandish and exaggerated that no reasonable consumer would believe that the statements being made by the alter-ego characters are comparative or need to be substantiated."
In fact, the satellite provider saw a spike in subscribers after the ads premiered.
"They were losing subscribers before this campaign came on," Battaglio said. "They gained subscribers in the two quarters where they ran the ads."
Additionally, the commercials have caused quite a buzz among viewers and competitors, which in today's fast paced society is a rarity.
"For every one of those commercials, DirecTV received complaints from some group or another," Battaglio added. "If you can make people stop and watch a commercial today, that is a really big deal."
Rob Lowe and his alter-egos aren't just funny and a little creepy, but the ads are also being described as misleading.
DirecTV is being urged to pull the ads some feel are downright misleading, reports CBS News correspondent Vladimir Duthiers.
The commercials feature the 51-year-old actor's alter-egos standing alongside satellite providers' competitors while making statements about why they're the better choice.
"I think DirecTV thought, 'We have a great campaign, people are talking about it. It's entertaining people, and it's working. Let's run it until we get the cease and desist," Los Angeles Times media writer Stephen Battaglio told Duthiers.
Comcast filed a complaint Tuesday about the ads, causing consumer watchdog group, the Better Business Bureau, to request DirecTV pull the commercials off the air. The complaint was in response to one of the ads that claim DirecTV has "better signal reliability than cable" and "shorter customer service wait times," which the BBB's National Advertising Division said were "unsupported" claims.
DirecTV couldn't disagree more and responded by saying Lowe's characters, "are so outlandish and exaggerated that no reasonable consumer would believe that the statements being made by the alter-ego characters are comparative or need to be substantiated."
In fact, the satellite provider saw a spike in subscribers after the ads premiered.
"They were losing subscribers before this campaign came on," Battaglio said. "They gained subscribers in the two quarters where they ran the ads."
Additionally, the commercials have caused quite a buzz among viewers and competitors, which in today's fast paced society is a rarity.
"For every one of those commercials, DirecTV received complaints from some group or another," Battaglio added. "If you can make people stop and watch a commercial today, that is a really big deal."
Categories:
Rob lowe directv
0 comments:
Post a Comment